“There is a special place in hell for women who don’t help other women” – Madeleine Albright

Showcasing one of our Broadrooms’ Speakers:
Gerri Elliott
Founder, Broadrooms LLC
Former Chief Customer Officer, Juniper Networks
Director, Bed, Bath, and Beyond, Imperva, Whirlpool

Our Story

Broadrooms is an informational resource for women who serve, or want to serve, on corporate boards. The name was suggested by Microsoft Word autocorrect, whose serendipitous retyping of ‘boardrooms’ struck a chord with founder, Gerri Elliott.

For Elliott, who championed diversity throughout a long career in corporate leadership, helping women get on boards is all about broadening and enriching the conversations in the boardroom by bringing new voices and ideas to the fore. It’s proven that board diversity benefits the bottom line, yet less than 20% of corporate directors are women.

Why? Most board members are invited to serve by someone in their personal network – usually someone who’s already a board member. Since women are underrepresented in boardrooms, those invitations are much harder to come by.

That was the case for Elliott. She assumed that after retiring from a stellar career at some of America’s top companies and setting her sights on board service, all she had to do was put out the word to a handful of women in her network and offers would flow in.

She soon realized that an engraved invitation would not be arriving in the mail. She needed a plan, so she began her research on the Net. What she found was dozens of sites about board directors – all with only slivers of information, specific to their company’s services or their membership community.

Nowhere did she find a comprehensive, end-to-end view of how to research opportunities and prepare for board service, or a place where current directors could share their wisdom and experiences.

Through networking, assistance from some great recruiters and painstaking research, Elliott eventually pieced together an eight-step plan that landed her three board seats. She knew that there were more success stories and more plans that needed to be shared. That, and an unshakeable belief that the world would be a better place if more women served on boards, inspired her to found Broadrooms.

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Founder, Broadrooms LLC
Director, Bed, Bath, and Beyond, Imperva, Whirlpool

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Our Advisors

Dr. Victoria Husted Medvec
Executive Director, Kellogg School of Management, Northwestern University

Victoria Medvec is the Adeline Barry Davee Professor of Management & Organizations and Executive Director of the Center for Executive Women. Her research focuses on judgment and decision making, with special focus on how people feel about the decisions they’ve made.

Maggie Wilderotter
Former CEO & Chairman, Frontier Communications

Maggie Wilderotter was the Executive Chairman of Frontier Communications and CEO of Frontier for more than a decade. She currently serves as a Director of several leading firms, including HP Enterprise, Costco, Juno Therapeutics, Cakebread Cellars and Chobani Yogurt.

David Larcker
James Irvin Miller Professor of Accounting, Stanford University

David Larcker is Director of the Director’s Consortium Executive Program; Professor of Law (by courtesy), Stanford Law School; and a Senior Faculty member of the Arthur and Toni Rembe Rock Centre for Corporate Governance at Stanford University.

John Woodbury
CEO, Econiverse

John Woodbury consults on media strategies for global technology and professional services firms, across online marketing, original content development, social networking, integrated web campaigns, and brand-related activities. See econiverse.com.

Our Staff

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